Viatris and World of Content realize optimized product content across all channels

Viatris has chosen to partner with World of Content. This collaboration focuses on improving the online performance of Viatris' products within the Dutch market.

Each online retailer has its own guidelines regarding receiving and processing product information. For brand manufacturers, this means that this delivery process is very time-consuming and error-prone. Ultimately, this leads to published product content not being correct, up-to-date, or consistent on retailer or marketplace websites. By choosing World of Content's Product Experience Management platform, Viatris knows how to avoid these risks. "We are extremely looking forward to working with World of Content. Improving the online visibility of our products and the support of the Data Management Service were two key points why we partnered with World of Content," said Iris Papilaya, Marketing Assistant OTC / Rx at Viatris.

Viatris can easily import all its product content from any source within World of Content's platform. After this, the pharmaceutical company can enrich the product content within a few steps, after which it is automatically shared with any online retailer of its choice. By using the PXM platform for the syndication process, Viatris is assured that the product content (images, titles, marketing text, product descriptions, bullet points, etc.) is optimally displayed on each online channel.

Data Management Service

Another part of the collaboration relates to the capture of product data within GS1 Netherlands. For example, it is a legal requirement that both label information and logistical information can be found on the website where these products are sold. World of Content takes care of this for Viatris through its in-house platform 'Certifai'. By means of AI applications, World of Content ensures that all required information is recorded automatically and according to the standards within GS1. From this moment on, connected retailers have access to this information, allowing (new) products to be sold online faster.

"We are delighted that Viatris has chosen World of Content as its syndication partner. We are assured that, thanks to our PXM and DMS solution, all of Viatris' content is always optimized online", said Dominic van Waversveld, Key Account Manager at World of Content.

About Viatris

Viatris was created in 2020 from the merger of Mylan and Upjohn, a former division of Pfizer. By integrating the strengths of these two companies, including the global workforce of ~38,000, they aim to improve access to affordable, quality medicines for patients worldwide.

Viatris' global portfolio includes best-in-class, iconic branded products and global key brands; generics, including branded and complex generics; biosimilars; and over-the-counter medicines across a wide range of therapeutic areas. They are committed to helping create healthier communities worldwide through education, outreach and improved access to treatment.

About World of Content

World of Content, a Productsup company, powers e-commerce through smart content management services. Driven by innovation, the platform offers more usability, flexibility and speed in managing product content than any conventional provider. As a GS1 certified company working with over 1,500 brands and retailers, World of Content enables efficient and secure content recognition, content segmentation and product storytelling. Companies can automatically deliver perfect content tailored to individual customers worldwide. Learn more about World of Content's platform here, or request a free demo by filling in the form below.