Product content syndication platform World of Content and Brand Management platform Menuez recently finalized their API which assists brands with their local marketing activities. This API empowers brands to enforce their marketing even more efficient in local markets.
Menuez International BV is a company that specializes in creating menus for local marketing. They often work with restaurants and cafes to design and develop menus that effectively present their offerings and attract customers. The company also offers additional services, such as menu printing and distribution. Overall, Menuez International BV plays an important role in its clients' local marketing efforts by helping them effectively promote their food and beverage offerings.
With the new API between World of Content and Menuez, brands can use the World of Content platform to optimize their product content and directly share it with Menuez. Besides the fact that this saves a lot of time, the whole process is way more efficient since users are guaranteed to always send out correct and complete product information.
Platform users working within World of Content thus have all marketing texts and images (Bottle visual, can visual, tap visual) in one place. This single source of truth combined with the fact that World of Content supports Menuez's four languages guarantee an efficient workflow, both within your team and with external stakeholders. Vera Koopmans, E-commerce Manager Retail & Gifting at Swinkels Family Brewers: “With the API between World of Content and Menuez we can make a big efficiency stroke, since we don’t have to update different platforms anymore. By simply changing the content in World of Content we are visible with the right content in Menuez. This saves us time and helps us with World of Content as the single source of truth.” Swinkels is one of the first customers to actively use this new API, but we see more and more companies in the market that can benefit from this API immediately. The timing of this API and therefore the improved way of working is needed more than ever as we live in a rapid evolving commerce market where local brands and products often offer a lot of additional value. By buying locally produced food and other goods, consumers help boost their regional economy, create and retain valuable jobs and strengthen the community and its culture.
From Menuez.nl: In 2010, when Red Bull asked Gijs to literally place Red Bull on the map in the horeca, he did not hesitate to jump to action. The needs from the market for personalized materials from brand-manufacturers was vast, but toilsome to provide by marketing. The traditional one-size-fits-all solution caused an enormous DTP- and correction flow from entrepreneurs, representatives and marketing. Menuez filled this gap, and this is how an innocent conversation was the start of a million-euro-company.
World of Content, a Productsup company, powers e-commerce through smart content management services. Driven by innovation, the platform offers more usability, flexibility and speed in managing product content than any conventional provider. As a GS1 certified company working with over 1,500 brands and retailers, World of Content enables efficient and secure content recognition, content segmentation and product storytelling. Companies can automatically deliver perfect content tailored to individual customers worldwide.