KAO has entered into a partnership with World of Content

Stefan van Vugt
Stefan van Vugt


KAO has entered into a partnership with World of Content. Both companies will work together to further optimize online performance.

“Consumers are increasingly buying KAO products through online retail channels. That is why full information about our brands and products (from Guhl, John Frieda, Bioré and MegRhythm) is important.

World of Content offers an innovative, fully automated content platform that supports our content management process. Generic content can be exported to the retailer in line with their needs and specifications. In this way, high quality content can be displayed very quickly on the retailer websites.

World of Content takes care of things and proactively thinks along in the entire process, which gives us confidence in a good cooperation ”, says Barbara Antonioli - Key Account Manager Ahold at KAO.

World of Content is very pleased with the conclusion of this collaboration. We look forward to a successful partnership.

About World of Content

World of Content was founded with the aim of increasing online conversion and retention by making product information more dynamic and personal. WoC provides services to both brand manufacturers and retailers. The World of Content platform makes it possible to show consumers personal product information based on gender, age or place of residence. In addition, it is possible to show new information when someone has previously purchased a product. World of Content now represents more than 1000 brands on the digital product board.