German consumer goods manufacturer Henkel has recently partnered up with World of Content. The aim of the cooperation is to optimize the use of all content enrichment opportunities across all channels. As a syndication partner, World of Content offers a platform on which Henkel employees can analyze, enrich and share product information. The focus here will be on various sales channels, such as retailers, pure players and drugstores.
"World of Content helps us optimize our content, enabling us to take the next step in e-commerce. The platform gives us the ability to put more, exclusive and especially enriched content for each retailer online. The goal of this is to help the consumer in the best possible way," said Wouter Raaijmakers, Sales & e-Commerce Specialist at Henkel Beauty Care.
Henkel Beauty Care has leading positions in the market worldwide, and is constantly expanding its consumer products. The division develops, produces and markets a variety of successful, high-quality products - for hair, body, skin and mouth - that are available in 150 countries worldwide.
Beauty Care is active in both consumer products and products for the professional market. Within the consumer brands, we aim to continuously expand our innovative leadership in key markets in order to increase our share within them. Henkel Beauty Care stands for branded products in the areas of hair coloring, styling and care, and body, skin and oral care.
In the Benelux, the Henkel Beauty Care division is present with well-known brands such as: Schwarzkopf, Gliss Kur, Taft, Fa, Syoss and Nature Box.